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Author: gareth

Creativity can’t be achieved in Isolation

  Every year, Pantone, the colour organisation, puts out a representative colour for the year, this year it's "Very Peri". The psychology behind their selection is "carefree confidence and daring curiosity that animates our creative spirit". There will be critics of this concept who disregard the idea


The Value is in, Quality Content.

Quality content is central to the realised value across a campaign when using professionals for image creation. Here is a good example of how this value enhanced the depth of Openfield Marketing's campaign for Vodacom.


Business Reporting through Video

Everything we know should become more efficient, business reporting is no exception. In South Africa, we have already seen the JSE change their rules for reporting listed businesses, to a more digital focus approach. Video content and graphic animation are extremely powerful and efficient ways to


Taste the Moment with Twizza Video Commercial – TVC

In summer eimage and our production partners Indie Village embarked on a wonderful advernture with Twizza on their "Taste the moment with Twizza" TV campaign, Twizza is a family run South African soft drink that has been enhancing moments since 2003. Twizza was looking to create


We have adopted a word.

Our word is the starting point for everything we do as people and as an organisation. It’s a word that first and foremost keeps us focused on our purpose. While engaging with people it’s the purpose within our word that demonstrates our culture. Here’s a question: If you, were